Dual study program (BA) in business administration – retail, digital retail management

Duales Studium (B.A.) BWL – Handel, Digital Retail Management

Theory and practice of trading in the age of digitalization

The retail industry is faced with the challenge of adapting to developments in e-commerce, online marketing and digital transformation along the entire value chain. Digitalization not only affects the marketing side, but also purchasing and logistics. The increasing networking and automation of all company areas is leading to increasing complexity of processes. Companies that want to be successful not only have to promote digitalization internally, but also have to design the interfaces with suppliers and service providers in the best possible way.

Digitalization has revolutionized retail and will continue to do so. Students majoring in “Digital Retail Management” acquire knowledge of the essential facets of digital business models as part of a retail-oriented business administration course. These include, for example, the design of the supply chain, e-fulfillment, web analytics or trading platforms.

Study profile

The dual course of study combines theoretical knowledge and practical application. Students at LYTD® Fashion learn to combine course content with practical tasks in the company. A high level of transfer performance is required for the quick solution of complex problems in operational practice.


Study content The Digital Retail Management major offers a retail-oriented business administration course as a basis as well as in-depth knowledge of the essential facets of digital business models.

Operational practice Our students work actively during the three-month practical phase: They go through different departments and get to know our products and operational processes. You work on current projects or implement your own projects.

Your requirements + General or subject-specific university entrance qualification + Communication and teamwork skills + Flexibility, endurance, perseverance and resilience + Self-motivated learning and independent way of working


Key qualifications and soft skills In addition to the subject-specific curriculum, the university offers seminars that, on the one hand, promote key qualifications such as presentation skills, negotiation and teamwork and, on the other hand, deal with special topics (data analytics, agility, specific case studies).


Business administration as a basis At the core of the dual study program at the DHBW Faculty of Economics is always solid business studies: Students deal with all areas of business administration such as marketing, cost accounting and employee and company management, and get to know the relevant areas of law and relevant parts of economics , acquire practice-relevant statistical and business-mathematical skills and train in scientific methodology.

Course of study + Duration 6 semesters, start of studies on October 1st + Three-month alternation between studies and practical phase in the company

Location 87700 Memmingen | Business area: Fair Fashion for Schools & Universities

Dual partner Duale Hochschule Baden-Württemberg DHBW Ravensburg Rudolfstraße 11 88214 Ravensburg dhbw-ravensburg.de Still questions? Florian Schimmer takes care of all questions about studying and will be happy to provide you with further information on +49 15678 257402.

Contact LYTD Fashion | Azimian Schimmer GbR In der Neue Welt 8 87700 Memmingen jobs@lytd.de

We offer:

  • Make your contribution to the development phase of our start-up company
  • Feel your impact directly in customer projects
  • Develop yourself further in a practical way
  • Learn to use your skills optimally and benefit from the experience you gain
  • Become part of a dynamic, high-performance and motivated team that enjoys work
  • A solid base in beautiful Memmingen

About Us:

We at LYTD® Fashion are a rapidly growing provider that supports creating a unique sense of community through sustainable fashion: from the development of a new product idea through the online shop to delivery to the end customer. Including design, customer service and the entire process. We provide our customers with creative and powerful services that easily enable them to create sustainable and individual fashion products for communities.

Our two big strengths are: personal service and the first-class quality of our Products . From school wear to graduation wear to fashion for content creators and companies. We strive to not only create fashion, but also to initiate a movement. #CreateCulture


  • Creative development
  • Personal & professional development opportunities
  • Sufficient parking spaces & good infrastructure
  • Directly at the city park
  • Young Gen-Z team
  • 25% discount on fair fashion
  • Free coffee & cocoa
  • High level of shared responsibility

Send your application now to jobs@lytd.de !


LYTD® Fashion | In the New World 8 | 87700 Memmingen | jobs@lytd.de | +49 (0) 8331 985 340 4


*Gender-neutral approach

“For reasons of better readability, the generic masculine is used as a generalization in texts on our website. These formulations include both female and male people; Everyone is of course addressed equally.”

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