On this page you can find out everything about our history, where we come from and how our path has shaped us and our company in recent years. A vision of two boys becomes a textile company that wants to strengthen community and sustainability in schools and throughout Germany.
Our history
Fashion for Gen Z
We actually come from the fashion industry. Our founders' dream was to produce high-quality, sustainable and, above all, aesthetic clothing. By chance our path led us to our old school...
LYTD Fashion started in 2018 as a classic fashion company. Two founders with a dream to change the fashion industry. But since, as you can imagine, every beginning is difficult, the first few years were anything but easy.
From day one, we attached great importance to sustainable production but at the same time to a high-quality and aesthetic appearance. The result was the first smaller collections with which we were able to build up our expertise and our supplier network.
Building a new brand from scratch is harder than expected. Luckily for us, the student representatives from our old school at the time, because they of course knew about our brand, came to us and wanted to design their own collection for our old school. We agreed to help and quickly realized how much we could help the school while still being able to pursue our dream of creating high-quality fashion. The project was a complete success and the clothing is still a classic there today.
This was our first pilot project in the education sector, based on which we developed our process and are still working today.
In the coming years, we continued to optimize our project process and were able to provide several hundred schools and companies with school clothing , graduation hoodies and corporate fashion . We work closely with Gen Z audiences to develop innovative designs and customized collections that meet our customers' needs and desires.
From school collections to school and graduation clothing as well as fashion for content creators or companies - at LYTD® Fashion, young people will find the perfect clothing that underlines their personal style and expression.
Since 2023 we have had our own textile production in Portugal, where we produce our specially developed streetwear basics for our projects. 100% organic cotton, extra thick fabrics and oversized fits for even more aesthetics and sustainability in our projects.
The dream of owning your own fashion is now fulfilled and we can help various communities achieve the same.
Over the course of 2023, we have now grown to 12 employees and team members thanks to more and more orders in the education segment and have so far been able to equip over 400 schools throughout Germany with high-quality and stylish fashion for various occasions.
We look forward to the coming years and the further journey! If you would like to join us, please take a look here .
LYTD Fashion started in 2018 as a classic fashion company. Two founders with a dream to change the fashion industry. But since, as you can imagine, every beginning is difficult, the first few years were anything but easy.
From day one, we attached great importance to sustainable production but at the same time to a high-quality and aesthetic appearance. The result was the first smaller collections with which we were able to build up our expertise and our supplier network.
Building a new brand from scratch is harder than expected. Luckily for us, the student representatives from our old school at the time, because they of course knew about our brand, came to us and wanted to design their own collection for our old school. We agreed to help and quickly realized how much we could help the school while still being able to pursue our dream of creating high-quality fashion. The project was a complete success and the clothing is still a classic there today.
This was our first pilot project in the education sector, based on which we developed our process and are still working today.
In the coming years, we continued to optimize our project process and were able to provide several hundred schools and companies with school clothing , graduation hoodies and corporate fashion . We work closely with Gen Z audiences to develop innovative designs and customized collections that meet our customers' needs and desires.
From school collections to school and graduation clothing as well as fashion for content creators or companies - at LYTD® Fashion, young people will find the perfect clothing that underlines their personal style and expression.
Since 2023 we have had our own textile production in Portugal, where we produce our specially developed streetwear basics for our projects. 100% organic cotton, extra thick fabrics and oversized fits for even more aesthetics and sustainability in our projects.
The dream of owning your own fashion is now fulfilled and we can help various communities achieve the same.
Over the course of 2023, we have now grown to 12 employees and team members thanks to more and more orders in the education segment and have so far been able to equip over 400 schools throughout Germany with high-quality and stylish fashion for various occasions.
We look forward to the coming years and the further journey! If you would like to join us, please take a look here .
Our core competencies
Through quality, design and a deep understanding of our target group, we create a unique fashion experience that underlines the individual expressiveness of each individual.
Our Purpose
CREATE CULTURE.
Our two big strengths are personal service and the first-class quality of our products . From school wear to graduation wear to fashion for content creators and companies. We strive to not only create fashion, but also to initiate a movement. #CreateCulture
We want to empower people to act and rethink fashion.
Our vision is to take a leading role in the fashion industry and drive sustainable change. We want to strengthen the self-confidence and creativity of the young generation so that they can realize their dreams and achieve their goals. For us, virtue means taking responsibility and constantly improving. As a company and as people.
We enable communities to have the best fashion experience.
Through quality, design and a deep understanding of our target group, we create a unique fashion experience that underlines the individual expressiveness of each individual.
OUR IMPACT
Many thanks to everyone who has accompanied and helped us on our journey so far. You have contributed so much to our vision and we are grateful for that every day!
Here’s to many more projects and great opportunities to really make progress!